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Do you struggle with building your newsletter subscriber base? Here are eight Smoove tips guaranteed to build your list and get your subscribers to help grow it for you.

 

Make it worthwhile! Your customer should have a good reason to sign up, and understand that they’ll be getting something of value that they can’t get anywhere else, whether it’s useful information or exclusive offers. It’s not easy to build good content, but it’s worth your while. Your objective is not only to retain loyalty and build sales with your base, it’s to get the word out to your customer’s contacts as well. Creating high quality shareable content works!

 

 

Build trust. Customers need to know that they can trust you to not sell their information, and that they will be able to unsubscribe easily and at any time. One of the best ways to do this is to ensure that you are compliant with anti-spam legislation (in Canada, CAN-SPAM). Services like MailChimp use a double opt-in process to make doubly sure that sign ups are intentional. They also require you to post a physical address in each email communication and in the privacy policy on your website, as well as a clear unsubscribe link, and a reminder of where the subscriber initially joined the list. 

 

Add the signup link to your regular email signature. In a prominent location and along with your social media links, add a clickable newsletter sign-up link. This is also a good place to highlight a few reasons to subscribe. For the Smooveletter, it’s “tips, tricks and deals”!

 

Promote it on your site. Make sure your sign-up link is clearly visible on every page of your site. An easy way to do this is to place it in your repeating footer area. Also be sure that it is prominently displayed after each of your blog posts. 

 

Add a click at check-out. Add an *unchecked* Subscribe box to your check-out process, which is easily done with payment processing systems such as Shopify. It’s important to let your customer check the box—it’s about building trust.

 

Include share and like links in each e-mail. Make it easy for your subscribers to share your newsletter with your friends by clicking a Forward to a Friend link, or Facebook/Twitter like and share links. You should include an invitation to share within your newsletter as well, just to let people know how easy it is. 

 

Use social media. Promote your newsletter signup with posts and tweets. Make sure to offer a bonus that subscribers won’t get anywhere else in your social media marketing, such as exclusive subscriber offers or information. Offer a contest, a giveaway, or an exclusive discount code—and then keep them subscribed with quality content. On Facebook, it’s easy to add a custom “Subscribe” tab to your company page. Services like MailChimp even offer a free tab integration. Check out Twitter’s Lead Generation Card.

 

Promote it in print. Include a Subscribe tick box on your tradeshow contest entry forms, your rack cards, your business cards, on your receipts, at your till, on your restaurant tables, in your cappuccino foam, wherever you can get your customer’s attention!

 

Smoove specializes in custom crafted websites and integrated marketing solutions. Contact us to learn more!

 

 

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11 Smoove tips to market your hospitality business over the Christmas/Holiday Season.

 

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8 ways to build your newsletter subscriber list now!

8 ways to build your newsletter subscriber list now!

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